The Pagesmith > Services > SEO

Search engine technology has changed dramatically over the years. Gone are the old days of just adding 'meta tags' to a website. Search engines now have very complex calculations to decide where (if at all) your site shows up on returned results for a particular search query. While meta tags are still utilised, they are just a small factor in the final result of your site. A large factor is how your site is developed. Placement of content, what formatting tags are used, navigation structure and flow, file names of pages and images all contribute to how the search engines 'see' your site.

By considering Search Engine Optimisaion (SEO) from the beginning of your sites development we are able to ensure the best results are gained. We are able to advise you on how to structure your content and if desired, we are able to employ the services of content writers who are specialists in penning search engine friendly content that is also powerful in keeping your potential customers reading once they find your site.

The Pagesmith also utilises a software package that analizes your site to give constructive feedback on improving SEO rankings. Reports will be generated during the final stages of the development cycle so any modifications can be made prior to launch, and as the software updates itself to keep up to date with current trends, reports can be run periodically upon request if you wish to re-analyze your site.

By keeping current with the search engine technologies we are able to offer you the latest on offer, such as Google SiteMaps and Google Analytics. These tools are again changing the way websites interact with the search engines so you gain better results.