The Pagesmith > Services > AdWords

If you are looking for some extra traffic to your website, then 'pay-per-click' advertising is the perfect way to go about it, and companies like Google have established very cost effective ways of doing so.

'Pay-per-click' advertising means that you only pay the advertiser a fee when someone clicks on the link to your website, whereas 'pay-per-view' advertising charges you a smaller amount, however you are charged every time your ad is displayed, meaning you're paying when people aren't reaching your website.

The pricing structure of Google adwords is very effective and allows smaller businesses to compete with the larger businesses. AdWords allows you to specify maximum costs you wish to pay per click and this price can even vary depending on the keyword used. By allowing daily budgets to be set, and changed at any time, and no contracts, you are able to stick to an advertising budget you want, regardless of how big or small that may be.